USPS Approves New 2-Way Top Flap ecoEnvelope
The RECOCHET Alta was developed in response to customer demand for reusable envelopes that insert from the top. It is functionally equivalent to existing commercial envelopes used by major mailers and their mail service providers. The Alta has a standard flap at the top for insertion, eliminating the need for mailers to re-orient their print stream, and an opening tear strip on the bottom, to maintain 2-Way functionality for direct mail marketing and statement mailing.
The Company conducted successful focus group assessments at a senior’s center with participants ranging in age up to 92. Participants uniformly said the envelopes were ‘easy to use’ and a ‘good idea’. They see the 2-Way RECOCHET Alta as a positive for themselves, the mailer and the environment. The Company intends to offer the Alta as a stock product, migrating current and future customers to this new, intuitive solution.